It is important in preparing a great presentation that you know why you are presenting. Without a reason to present the presentation will not be focused and will not achieve anything. It will be a waste of time for the presenter and the audience.
Presentations generally have 3 purposes - "to tell", "to sell" or for entertainment.
The "to tell" presentations are made up of informing, updating, explaining or narrative purposes. A "to sell" presentation is either persuasive or inspirational.
The purpose of a "to sell" could be to ask people to donate funds to a charity or to give blood, it is not necessarily about the selling of goods and services.
The purpose of a great presentation determines the language to be used and the supporting information used. It also gives a measure to understand the effectiveness of the presentation.
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